Job Description

Job Summary:

The role of the Database Marketing manager is to oversee the overall strategic and operating activities for the Database Marketing department. This position is responsible for identifying and implementing revenue generating database marketing programs designed to profitably attract and retain customers.

Qualifications:

The requirements listed are representative of the knowledge, skill and/or ability required to fulfill the obligations of this position.

• Must be highly computer proficient with thorough knowledge of Microsoft Word, PowerPoint, Excel, Access, CIM and Cognos software.
• Proficient in SQL.
• Experience in the production and development of collateral and direct mail material essential.
• Must possess ability to take initiative, be detail-oriented and self-motivated; have strong organizational and communication skills.
• Must be able to get along with co-workers and work as a team.
• Must be able to read, write, speak and understand English.
• Must present a well-groomed appearance.
• Must have speed and accuracy to maintain maximum efficiency.
• Must have a sense of urgency and react to changing business demands.
• BS degree or equivalent in Economics, Finance or STEM or 5 years database marketing experience.
• Three (3) years supervisory experience; expertise in all areas of database management including data capture, pro forma development back-end analysis, and statistical modeling.

Essential Job Functions:

• Ensures the growth of gaming revenues through flawless execution of all the functions performed by the Database Marketing department.
• Responsible for all aspects of the database and database marketing programs, strategic planning, reporting and analysis.
• Responsible for the successful strategy design, implementation and coordination of the Caesars Entertainment proprietary database marketing strategy for Harrah’s Norther California Casino.
• Responsible for the timely production of all direct mail and email communications and offer setups.
• Responsible for all offer creation, audience selection, customer segmentation and list generation.
• Property Secured Data User, accountable for the security and trafficking of all restricted lists and reports.
• Responsible for improvement, addition or deletion of efforts based on trends, response rates, profitability, competitive market conditions, and overall property direction.

Additional Job Duties:

• Assist in implementing and monitoring guest comping programs. Must make sound comping decisions.
• Provides all acquired data and statistics to the Director of Marketing for the comprehensive monthly status meetings.
• Acts as the property Database Marketing Account Manager.
• Provides analyses (pre and post program) of individual direct marketing efforts utilizing company and ad hoc reports run via the various company specific database programs.
• Assists the Events/Promotions, Casino Marketing/VIP and Total Rewards departments in the planning and successful execution of property special events, programs and promotions.
• Assists the Casino Marketing and VIP team to create programs and promotions.
• Responsible for understanding and maintaining clean and consistent patron information between property CMS, EMS, SDS, LMS, WINet and OCRM Systems.

• Responsible for developing proper integration and utilization of all casino related information systems.
• Steward of the Harrah’s brand managing usage, brand standards, and development of strategic marketing plans to enhance the brand.
• Supports internal communications through in the know card and on hold message.
• Maintains and submits required records and reports.
• Maintains the confidential nature of matters pertaining to company records.
• Adheres to regulatory, departmental and company policies.
• Meets the attendance guidelines of the job and adheres to regulatory, departmental and company policies.
• Acts as a role model to other employees and always presents oneself as a credit to Harrah’s and encourages others to do the same.

• Supervises employee training and development; identifies and counsels’ employees on career opportunities; reviews employee performance and administers discipline, taking appropriate action in accordance with established policies and procedures.
• Prepares and coordinates the delivery of performance appraisals to assigned personnel.
• Responsible for maintaining operations within approved budget.
• All team members will follow the Everyone Greets Everyone (EGE) policy. It is the expectation that every team member, front or back of house, should proactively seek out opportunities to greet guests and their fellow team members daily.
• Team members will participate in all mandatory meetings and pre-shift BUZZ sessions.
• Must be able to get along with co-workers and work as a team.
• Ability to read, write, speak and understand English.
• Must be able to respond to visual and aural ques.
• Must present a well-groomed, professional appearance.
• Meets the attendance guidelines of the job and complies with all state, federal and regulatory policies and procedures.
• Must be able to work a varied schedule including holidays, nights and weekends as needed.

Physical, Mental & Environmental Demands:

• Must be able to maneuver around all areas of the casino.
• Must be able to work on the computer for extended periods of time.
• Must be able to work in an office environment.
• Must be able to sit for long periods of time.
• Must be able to use standard office equipment including but not limited to computer, keyboard, mouse, copy machine, printer and facsimile.
• Must be able to bend, stoop, reach, pull and push up to 40 pounds.
• Must be able to work in areas containing secondhand smoke, dust, loud noises and bright lights.

• Other duties as assigned. 

Harrah’s reserves the right to make changes to this job description whenever necessary. It is our policy to provide equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, or marital status. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.

Preference is given to qualified Buena Vista Me-Wuk tribal members and members of other federally recognized tribes. 

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