Job Description

Title: Associate Director, Marketing Operations and Analytics

Report to: Sr. Director, Marketing Operations and Analytics

Location: US Based Home Office (Remote)

Level: Full time; Exempt (IC3/B6)

Salary Range*: $80,000 - $100,000

Facing History & Ourselves is a global education non-profit organization that challenges teachers and students to use lessons of history to stand up to bigotry and hate.

We are seeking an experienced marketing technology and analytics professional to join an expanding Marketing Operations team and build out a robust audience-insights program.

The Associate Director, Marketing Operations and Analytics, reporting to the Senior Director, Marketing Operations and Analytics, will help create a robust audience-insights program to clearly, quickly, and continually analyze our marketing efforts and educator and donor engagement. They are also responsible for co-leading the delivery, support and continuous improvement of the organization's marketing technology stack, specifically Hubspot, Segment and BigQuery. They will play an important role in collaborating with the Digital and CRM teams to evolve our audience data and engagement strategy.

Who You Are: You are an experienced analytics, marketing and technology professional who is passionate about bringing your skills and talents to this new role. You are a results driven strategic thinker who has demonstrated experience building cross-functional relationships. You have best in class data skills that you are excited to bring to a passionate non profit. You are a data storyteller who can synthesize analyses on web, marketing and other engagement activities to translate data into meaningful narratives to help the organization better understand behavior and campaign performance.

Who We are: We are a Marketing and Communications team of writers, designers, digital marketers, and analysts who are passionate about the mission of Facing History & Ourselves. We run the organization’s brand and analyze its audience of educators, donors, and other supporters across the world. We are a fast-paced highly collaborative team with a good sense of humor.

Specific Responsibilities Include:

Platform Strategy and Management:

• Key thought-partner with Marketing and Tech leadership on platform and analytics strategy.

• Management of the Hubspot platform, its complex workflow rules, triggers, and specifically its integration with Salesforce.

• Management of Segment, our new customer data platform ensuring that data passes seamlessly across the martech stack in service of the marketing funnel and audience analysis.

• Co-manage BigQuery and ongoing audience analytics work.

• Co-manage Google Analytics 4 and GTM along with marketing and digital operations colleagues.

Dashboards, Reporting and Analysis:

• Work closely with Data Analyst on audience reporting, as well as wireframing and developing dashboards for audience engagement, digital marketing and other relevant needs.

• Manage and improve process around data-requests from colleagues, both web and contact-related including the work of a consultant focused on GA4 product line reporting dashboards.

• Define and track marketing funnel KPIs, align stakeholders on their definitions, set clear benchmarks, and share data visualizations and performance dashboards.

• Together with CRM, Digital and Marketing colleagues co-create a robust audience-insights program, planning the roll out and support process for the wider organization.

Essential Skills and Qualities:

Facing History understands that restrictive job requirements may exclude historically marginalized groups from applying to jobs for which they are qualified. We take an equitable and holistic screening approach. If you feel you have demonstrated experience and expertise relevant to perform this role, please don’t hesitate to apply!

• 4-7 years of experience

• Bachelor's degree in marketing, analytics, computer science or a related field (or equivalent experience).

• Deep understanding of data platforms and analytics tools.

• Experience building dashboards using data visualization or business intelligence tools such as Looker, Tableau, or Power BI

• Experience with Google Analytics 4 and BigQuery.

• Experience with Marketing and CRM tools, especially Hubspot and Salesforce.

• Familiarity with working with a Customer Data Platform (CDP).

• Familiarity with SQL, javascript or other programming languages.

• Ability to work independently, and to perform analysis and draw conclusions from the resulting data sets.

• Proficiency in developing and overseeing the roll out of dashboards, reporting tools, and other data strategy initiatives.

• Ability to work in a fast-paced, evolving environment while managing multiple projects simultaneously.

• Excellent communication skills, with the ability to present technical findings to non-technical stakeholders.

• Ability to work effectively with cross-functional partners

Benefits Summary: In addition to meaningful and rewarding work, Facing History provides an excellent and competitive compensation and benefits package including medical with a health reimbursement account, dental, vision, life & AD&D, long-term & short-term disability insurance, 403(B) retirement plan with a discretionary organizational contribution, generous paid time off, an employee assistance program, travel assistance plan, pre-tax commuter spending accounts, flexible spending accounts, voluntary Colonial Life group plans, robust wellness programs through aHealthyMe, weekly virtual yoga and meditation, WellCents 403(B) advisement, and a friendly work environment.

Facing History values a diverse workforce and an inclusive culture. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status and record of arrest or conviction, or any other characteristic protected by applicable law. We are an Equal Employment Opportunity Employer.

Facing History’s Commitment to Diversity, Equity and Inclusion. At Facing History, we honor and value the uniqueness of each and every human being. Our strength as an organization that provides and distributes educational content and pedagogy to teachers across the globe is directly tied to our diversity of staff, leadership, educators, students, scholars, and volunteers. Our commitment is to treat individuals with dignity and to build and maintain a community of full participation, inclusive of the voices, needs, and contributions of all. As an organization, we are deeply aware of the legacies of injustices that persist in society and in the workplace, and we value and promote diversity, equity, and inclusion in their association with excellence.

Remote First Work Model (For HQ): Facing History and Ourselves operates in a remote first work model, allowing staff flexibility in both schedules and work locations. This particular position is home-based. Travel is required for various in person retreats and meetings.

*In the interest of transparency, fairness, and equity Facing History is now listing public facing salary bands. These bands are benchmarked to external market factors and our own internal pay structure. New hires, in most cases, can expect an offer between the minimum and midpoint of the band, commensurate with the position and relevant experience.

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